88 Rue Du Rhone

88 RUE DU RHONE is an independent brand of Swiss luxury watches, launched by Pierre et Elie Bernheim. Grandsons of the notorious Swiss watchmaker, Raymond Weil, they combined their talents, expertise and watchmaking know-how to create their own brand. These two entrepreneurial spirits have set out to offer consumers an elegant selection of watches balancing Swiss excellence and contemporary designs, tradition and innovation.

Utmost excellence, exquisite designs, but also accessible prices. 88 RUE DU RHONE is indeed the first Swiss-Made luxury watch brand that remains accessible in terms of price. It is a major challenge that the co-founders have successfully overcome in order to meet the expectations of a new generation of watch enthusiasts. 88 RUE DU RHONE offers a new kind of luxury for a new generation and a new era... Where Time Begins.

The number 8 carries with it a rich and diverse array of connotations. Considered a lucky number in Asian cultures, the number eight symbolizes good fortune, ambition and power. Doubled, soothsayers see it as a four-leaf clover, which is also a widespread symbol for good luck. In the 88 RUE DU RHONE logo, the double 8 represents the face of a watch with the hands indicating 10:10, a nod to the watchmaking tradition. When positioned horizontally, the eight is the mathematical sign for infinity, thanks to the endless flow of curves that feed into one another, forever.

Visit our store to view the 88 Rue Du Rhone watch collection.